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Tub Hotels Case Study

Tub Hotels is a premium home and lifestyle brand based in Australia, specializing in high-quality home decor and furniture. The brand focuses on delivering aesthetically pleasing and functional products, catering to modern Australian households.

~300%

Growth in Website Revenue

~60%

Better ROAS with Ads

~170%

More Organic Visitors

Challenges Faced

Despite offering a strong product range, Cassa Vida faced several digital marketing challenges:

  • Low website conversion rates due to an outdated WordPress structure.
  • Underperforming Google Ads and Meta Ads campaigns with low Return on Ad Spend (ROAS)
  • Limited organic traffic growth due to weak SEO strategies.
  • Suboptimal email marketing performance, resulting in lower engagement and conversions.

Conversion Perk’s Strategy

Conversion Perk deployed a multi-channel digital strategy to tackle these challenges, including Google Ads, SEO, Meta Ads, and Klaviyo Email Marketing, along with a website migration from WordPress to Shopify for better conversion optimization and user experience. This comprehensive approach significantly enhanced Cassa Vida’s online presence, engagement, and revenue.

Google Ads & Meta Ads Optimization

  • Restructured Google Ads campaigns by segmenting based on high-intent keywords and audiences.
  • Improved ROAS by 60% through precise bid management and ad copy refinement.
  • Launched high-converting full funnel Meta Ads with engaging visuals and audience segmentation.
  • Implemented dynamic retargeting campaigns to re-engage past visitors and cart abandoners

SEO Enhancement

  • Implemented a strong on-page SEO strategy, optimizing product pages, meta descriptions, and headers.
  • Developed high-quality blog content targeting Australian search trends and lifestyle keywords.
  • Built high-authority backlinks to improve domain authority and organic rankings.
  • Achieved a 170% increase in organic traffic over the past year.

Klaviyo Email Marketing Optimization

  • Revamped email automation flows, including abandoned cart, welcome sequences, and post-purchase follow-ups.
  • Personalized email campaigns based on customer behavior and preferences.
  • Improved conversion rates by 45% through A/B testing subject lines, CTAs, and email design.

Website Migration from WordPress to Shopify

  • Increased revenue by 3X due to improved UX and seamless checkout process.
  • Improved user experience and site speed, leading to higher engagement and lower bounce rates.
  • Increased revenue by 3X due to improved UX and seamless checkout process.

The Final Result ​

Our team of marketing experts worked together, considering the client’s requirements, and proud to get the following results:

  • 3X revenue growth in the past 1 year
  • 170% increase in organic traffic
  • 60% improvement in ROAS from Google Ads
  • 45% higher conversions from Klaviyo Email Marketing

Key Takeaways

Multi-channel digital strategies amplify business growth

A well-integrated approach across Google Ads, SEO, Meta Ads, and Email Marketing drives sustainable revenue increases.

Shopify migration enhances user experience and conversions

A well-optimized, mobile-friendly site leads to higher engagement, better conversion rate and better sales performance.

Personalized email marketing and retargeting improve conversions

Behavioral email automation and targeted retargeting campaigns significantly boost revenue from repeat customers.

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